Plastic Soop Campaign 2021 for SOOPEXCLUSIVE
What: Video campaign, catalog series, photo campaign, behind the scenes.
Role: Brand Owner, Stage Design, Model Recruitment, Creative Director, Writer, Assistant Editor, Sound Designer.
The latest campaign of SOOPEXCLUSIVE consisted of a video and photo shoot, and catalog imagery.
For this collection we return to the sea. With Plastic Soop I have been focussing on a more exuberant, futuristic and emerging way of looking at current problems regarding our polluted waters. The essence of this collection is derived from a contradictive philosophy; the visible and worrying deterioration of the environment versus the continuation of appreciating its remaining beauty. I have been drawing my inspiration from natural wonders and the iconic plastic bag, which can be found in all kinds of ‘happy’ colors and sizes within this environment.
By introducing a broad range of long-lasting, playful designs, I wanted to shift the way people think around this issue towards a more positive outlook.
Catalog collection presented in a colorful garden filled with flowers entangled with plastic waste, symbolizing the contradiction of the collection. (9 products, 9 outfits)
Catalog photos by Fidelio Ferrier Faustino, (Delft, 2021). Models; Wendel Muller, Maureen Quint, Zoë Heino, Hesse de Jonge, Sander Tjoe Ny, Daniël Toussaint, Alex Swieb.
A story with a focus on a more exuberant, futuristic, youthful, positive and emerging way of looking at current problems within society. Products are presented as colorful, dynamic and comfy.
Campaign photos by Fidelio Ferrier Faustino, (Delft, 2021). Models; Wendel Muller, Zoë Heino, Hesse de Jonge, Sander Tjoe Ny, Daniël Toussaint, Alex Swieb.
Analog behind the scenes imagery by Tess Moonen, Zoë Heino and Gilles de Witt Hamer.