Clean Marine Campaign 2020 for SOOPEXCLUSIVE

What: Photo campaign, catalog series, behind the scenes

Role: Brand Owner, Stage Design, Model Recruitment, Creative Director, Assistant Editor, Sound Designer

The Clean Marine campaign of SOOPEXCLUSIVE consisted of a photo shoot, and catalog imagery.

The essence of this collection is built upon the conflict between the pollution and the remaining beauty of nature and the sea in particular. In order to maintain a ‘Clean Marine’, we as a collective need to shift from fast moving stormy waters to a calmer sea. By introducing a broad range of durable, clean design apparel, I wanted to focus on a uniform style that lasts our journey.

Catalog collection presented on the tip of a coast during a windy sunny day, symbolizing the philosophy of the collection. The scenery is included with some marine objects. (10 products, 7 outfits)

Catalog photos by Fidelio Ferrier Faustino, (Hellevoetsluis, 2020). Models; Edwin Scharringa, Mark Loopstra.

A story about marine life, friendship, being free and joy. Products are presented as basic, tactical, comfortable workwear for both on and off shore.

Campaign photos by Fidelio Ferrier Faustino, (Hellevoetsluis, 2020). Models; Edwin Scharringa, Mark Loopstra.

Analog behind the scenes imagery by Gilles De Witt Hamer, (Hellevoetsluis, 2020)

Previous
Previous

Plastic Soop Campaign 2020